Create unique and engaging communications

Print

E-mail

SMS

Twitter

Labels

XML

• All data is XML
• Easily transformed, merged and enriched
• Pushed in the platform (folder drop, SOAP/REST endpoint)
• Pulled by the platform (XQuery, SOAP/REST call)

SCXML

SCXML code

<scxml xmlns="http://www.w3.org/2005/07/scxml" xmlns:my="http://scxml.example.com/"
       version="1.0" initial="select-channel">
  <datamodel>
    <data id="communication.preference" expr="email" />
    <data id="email.address" />
  </datamodel>

  <state id="select-channel">
    <onentry>
      <if cond="${communication.preference eq 'email' && not empty email.address}">
        <transition target="email" />
        <else>
          <transition target="print" />
        </else>
      </if>
    </onentry>
  </state>

  <state id="email" initial="mail">
    <datamodel>
      <data id="email.retrycount" expr="${-1}" />
    </datamodel>
    <state id="mail">
      <onentry>
        <my:channel type="mail" />
      </onentry>
      <transition event="channel.mail.success" target="sent" />
      <transition event="channel.mail.error" target="print" />
    </state>
    <state id="sent">
      <onentry>
        <assign id="email.retrycount" expr="${email.retrycount + 1}" />
        <send id="mailed-timer" event="'schedule.timeout.response-timer'"
          delay="'2d'" />
      </onentry>
      <transition event="email.read" target="email-read" />
      <transition event="email.hardbounce" target="print" />
      <transition event="email.softbounce" target="soft-bounce" cond="${email.retrycount lte 3}" />
      <transition event="email.softbounce" target="print" cond="${email.retrycount gt 3}" />
      <transition event="schedule.timeout.response-timer"
        target="print" />
      <onexit>
        <cancel sendid="mailed-timer" />
      </onexit>
    </state>
    <state id="soft-bounce">
      <onentry>
        <send id="retry-timer" event="'email.retry'" delay="'12h'" />
      </onentry>
      <transition event="retry-timer" target="mail" />
      <onexit>
        <cancel sendid="retry-timer" />
      </onexit>
    </state>
    <final id="email.read" />

    <transition event="error" target="print" />
    <transition event="done.state.email" target="exit" />
  </state>

  <state id="print">
    <onentry>
      <my:channel type="print" />
    </onentry>
    <transition target="exit" />
  </state>
  
  <final id="exit" />
</scxml>						
						

XQuery and XQuery update facility

• Retrieve personalization data
• Retrieve data for management UI
• Store runtime information about communication

XQuery sample queries

declare variable $sub-job-id as xs:string external;
declare variable $client-number as xs:string external;
declare variable $unit-status as xs:string external;
for $unit in /job/subJobs[@id = $sub-job-id]/unit
    [(contains(lower-case(@client-number), lower-case($client-number))
      and ($unit-status = 'all' or @status = $unit-status)]
order by $unit/@creation-date descending
return  element unit {$unit/@* }
						

XSLT

• Transform, merge and enrich personalization data
• Conditional structural formatting of content

Designer

XSL-FO

• Markup language for XML document formatting
  • Citations and Cross-references
  • Headers/footers
  • Keep together, keep with next, keep with previous
  • Orphans and widows
  • Running totals
• Powerful conditional formatting in combination with XSLT
• 18 different output formats (PDF, PS, AFP, HTML5,...)

Example document

XForms

• Interactive documents and management UI
• Cross device (desktop and mobile)
• host language independent (XSL-FO and HTML)
• Model-view-controller